Solution 04
Social Intelligence.
Semantic reading of the public space integrated as an operational source. To detect tension, sentiment and reputational risks before they escalate.
What it is
The public space read by the operation.
Social Intelligence is the layer that integrates public content — social media, open messaging, forums, online news — as one more operational source, alongside urban sensors, emergency systems and sector databases. It isn't a separate dashboard: what's being said publicly feeds the very operation you're already coordinating.
What it does
Operational capabilities.
Early social tension
Detects shifts in the temperature of public conversation before they turn into mobilization. Multilingual semantic reading over the sources you've authorized.
Anticipating protests and blockades
Cross-references mobilization patterns, geography and spread velocity with field sensors and operational systems.
Citizen sentiment
Continuous monitoring of how your institution, brand or operation is talked about. By channel, region and time window.
Digital and physical correlation
Connects what's said on social media with what happens on cameras, sensors, emergency systems and sector databases.
Reputational risks
Early alerts on campaigns, disinformation or crises that could escalate into an institutional or commercial cost.
Predictive alerts
Social signals become actionable notifications, with a risk score and context, integrated into the operational flow.
What it delivers
Actionable outputs.
Reputational score by entity
A continuous indicator of public exposure by institution, brand or product, segmented by channel and region.
Geolocated tension alerts
When conversation around a topic concentrates volume, velocity and location, it reaches the operational team as an event.
Actor and narrative map
Who is talking, who amplifies, which narratives dominate. Useful for analysis and for informing communication strategy.
Campaign reports
A reconstruction of how a conversation or crisis unfolded: timeline, actors and key moments for later review.
Integrations
What we consolidate as a source.
If you already have a social listening provider, we integrate it. If not, we connect directly to the APIs and feeds that fit your case. The specific sources are agreed in the deployment conversation.
Composition
Four modules for this solution.
Halcón observes the conversation. Inbox unifies it with the rest of the data. Oráculo predicts risk and simulates impact. Genius serves the public at scale.
Halcón
Observes signals and territory
Satellite, radar, sensor and social signals on a single screen. What you normally wouldn't see in time.
Inbox
Unifies the data
A single inbox for every signal, normalized and with its origin.
Oráculo
Predicts and simulates
Anticipates what's about to happen and shows what breaks if it does.
Genius
Executes via agents
Agents that execute at scale what the team decided. Messages, calls and reports.
Next step
From public conversation to operational response.
A discovery session on the sources you already handle and the ones you're missing.